I created an illustration for Asda’s ESG (Environmental, Social, and Governance) page that communicates the brand’s approach to sustainability and community impact.

 

The piece was designed to balance clarity with warmth, using approachable visuals and a cohesive colour palette aligned with Asda’s identity while highlighting key ESG themes such as environmental responsibility, ethical sourcing, and social value. The illustration featured on the homepage to draw attention to the report and support engagement with its content.